Destination branding at the very local level is no different than branding a city or country, you still have to find that one thing that establishes a connection to the place. This identity manages to do that with a couple of elements: one is the contrast of themes in the district, as shown in the “V” examples above, but those could apply for other parts of London so what makes them work for Victoria is almost a dumb approach… they are used in a V-shaped device. It might seem obvious, but with it, a kind of mnemonic device is created. The other aspect that helps make this identity appropriate is the wordmark, set in Andes by Hernández Type, which has a lovely “R” with a bit of a kick in its terminal, giving the otherwise tame sans serif some of edge but at the same time almost like an upscale fashion brand. The angled line that cuts the “V” looks strange when you see the logo on its own (which I am guessing will rarely happen) but makes sense in the applications. Overall, and speaking as a non-Londoner, the identity gives me a pretty good sense of what the area is all about.