The Melbourne Recital Centre identity had to do three things. The first to communicate the diversity of performances held at the centre. The second, maintain a presence in all communications either overtly or backstage. Finally, create cut through and originality in a market where events often overshadow the venue. The result is a polyphonic identity that is always changing and always unique just like the experiences to be had in the venue.
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Brand
Business card
Graphic-Design Resources