Several Lucky Strike projects developing a strong identity and communications platforms including Formula One racing.

Tribe Art Book, a bound book to promote the successful Lucky Strike art event 'Tribe Art' to it's end markets.

Brand Authorship manual, extending the Lucky Strike personality through smell, texture, movement and sonic branding, to work alongside existing brand guidelines.
A promotional mail-out, targeted towards key lifestyle magazines. Taking fashion as the central theme, a box set which played on the idea of customisation. The press release was printed onto a T-Shirt, which the recipient could then customise by applying the supplied badges and transfers featuring playful words and imagery associated with F1.City Life Duty-free Campaign. Gift with purchase. A quality bound and printed 'coffee table book' compiled with information on 'Lucky Strike cities', local customs and inspiration.