相信每位女性都知道 AVON,manufacturer of beauty products. Founded in 1886 as California Perfume Company (CPC) and is moving to the current name in 1939, Avon is now the biggest example of brand that has the essence female aggregate to their way of sales and of course, products.And the evolution of its brand and helped a lot to this:
Avon Products, Inc.
Type Public:(NYSE: AVP)
Founded: New York, New York (1886)
Headquarters:New York, New York
Key people:Andrea Jung, Chairman & CEO; Charles Cramb, CFO; Gina Boswell, COO
Industry :Personal & Household Products
Products: Cosmetics, perfume, toys, clothing
Revenue: ▲$9.9 billion USD (2007)
The Avon name appeared in 1939 (as mentioned above), and was inspired by the deep admiration of its founder (David McConnell) by the great English playwright William Shakespeare was born in the town of Stratford-upon-Avon, which was cut by the river Avon.
ps. I always thought that Avon, came from "New" passing a subliminal message that the products left women more "New".